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How a blog on your website can help your business


Written By Richard Mawer

Want to grow your website traffic consistently, attract new customers, build loyalty with current customers, and become a brand leader in your space Discover the power of a blog.

The benefits are endless.

The goal is to continually add value by publishing informative, well-written articles created with strategy and customer engagement in mind.

Blogging helps:

  • Grow online traffic.
  • Nurture and convert customers.
  • Keep current customers engaged.
  • Differentiate you from other similar businesses.
  • Grow demand and interest in your products or services.


They provide benefits long after publishing. This is where more outweighs less; the more blogs you create, the more of the above benefits you’ll receive.

That means valuable and engaging content that doesn’t just promote your services or products.


Following are some key reasons a blog can help your business:

Increase traffic to your site

Post frequent and consistent content that drives educational value, and you’ll increase your website’s traffic. More traffic equals more leads for both B2B and B2C companies. Companies see significant benefits when they blog frequently compared to companies that blog infrequently or not at all.

More people on your site can only mean more submissions to your contact form, and more potential client inquiries.

Stronger website traffic is good for any kind of business – especially for visitors who discovered your content as they were searching for a solution to their problems.


Attract new customers

No matter you’re business, frequent blogging will help attract more attention. And more attention translates into more new customers (again – if the content adds value!).

Make sure every blog post inspires action of some kind or another, so include Call To Actions throughout. Depending on your business, you might want people to read another related piece of content, fill out a form to get a quote, call you to set up a consultation so make sure this is clear on your page. Don’t assume people will know what to do next!


Keep your audience engaged and share relevant, helpful content

Promoting your services and goods is not easy, especially in a highly competitive business climate. That's when the blog comes in handy. It helps you with the multimedia representation of your company, keeps the audience interested, and promotes your company. Think about promoting your videos, interviews, and more on your blog. Content like this is beneficial for your audience and great content for your website. The most critical part is the overall quality of your posts.


Attract new prospects and clients

Blogging and posting relevant content is one of the most essential facets of your marketing strategy to increase traffic to your website. With the help of SEO strategies like keywords, titles, meta descriptions, and more, blog posts become a powerful tool for gaining visibility for your brand. In addition, every new blog you post adds a new page to your website. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index.


Creating connections

Leveraging a blog is a perfect way to maintain and spread the word about your services and create connections with prospects. Share your blogs on social media to reach a wider audience and build a community around your posts, insights from your company, and your perspective. You'll start to see just how much traction a blog can bring when you share it on social and bring in new visitors to your website.


Build your brand and create a positive reputation

Nothing can beat a good solid reputation, and blogging can be a crucial tool in showcasing your expertise and knowledge. Your blog is your way to share your ideas and thoughts on a specific topic. From there, you can share this blog on email, social media, and with third-party sources. Then you start to become a true thought leader in your space, and people will come back to your website to get this industry-leading information.


Build trust with your audience

People trust the written word, and blogs improve the level of trust towards your organization or venture. Make sure you provide helpful and accurate content, encourage discussions and knowledge sharing, and see increased confidence in your brand!


The importance of blogging for a business cannot be underestimated. Even with the emergence of other creative tools to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand. Whatever your needs are, a blog post is an essential tool for creating a steady stream of website traffic, growing audience, and new prospects.


Want further insight on how to grow your business and expand your client base? Just give us a call 01522 500823

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